Why Marketing to Women Doesn't Work

Auteurs

• Jenny Darroch

Paramètres

• 231 pages
• 9 heures de lecture

• Affaires et économie
• Commerce et vente
• Genre
• Marketing et relations publiques

En savoir plus sur le livre

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.

Achat du livre

• Année de publication: 2014
• Reliure: (rigide)