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How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces storyscaping as a way to create immersive experiences that solve the challenge of connecting brands and consumers.
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Storyscaping, Gaston Legorburu, Darren McColl
- Langue
- Année de publication
- 2014
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- Titre
- Storyscaping
- Langue
- Anglais
- Auteurs
- Gaston Legorburu, Darren McColl
- Éditeur
- John Wiley & Sons Inc
- Publié
- 2014
- Format
- rigide
- Pages
- 244
- ISBN10
- 1118823281
- ISBN13
- 9781118823286
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,6 sur 5
- Description
- How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces storyscaping as a way to create immersive experiences that solve the challenge of connecting brands and consumers.