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- 288pages
- 11 heures de lecture
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If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
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Unconscious Branding, Douglas Van Praet
- Langue
- Année de publication
- 2014
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- (souple)
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- Titre
- Unconscious Branding
- Langue
- Anglais
- Auteurs
- Douglas Van Praet
- Éditeur
- Palgrave Macmillan
- Publié
- 2014
- Format
- souple
- Pages
- 288
- ISBN10
- 1137278927
- ISBN13
- 9781137278920
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Sociologie, Marketing & Ventes, Neurosciences
- Évaluation
- 3,9 sur 5
- Description
- If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.