100 Ways to Create a Great Ad

Auteurs

• Tim Collins

Paramètres

• Affaires et économie
• Art / Culture
• Commerce et vente
• Design

En savoir plus sur le livre

Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.

Achat du livre

• Année de publication: 2014
• Reliure: (souple)