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Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process.
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Creative Advertising: An Introduction, Miriam Sorrentino
- Langue
- Année de publication
- 2014
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Creative Advertising: An Introduction
- Langue
- Anglais
- Auteurs
- Miriam Sorrentino
- Éditeur
- Laurence King Publishing
- Publié
- 2014
- Format
- souple
- Pages
- 240
- ISBN10
- 1780671199
- ISBN13
- 9781780671192
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Design, Marketing & Ventes
- Évaluation
- 4 sur 5
- Description
- Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process.