Practical Google Analytics and Google Tag Manager for Developers

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Paramètres

• 269 pages
• 10 heures de lecture

• Technologie et techniques

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Whether you're a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. Whether you're starting from scratch on a new website or working to re-engineer or enhance a Google Analytics account you have inherited, this book provides the tools.

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• Année de publication: 2015
• Reliure: (souple)