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Why People (Don't) Buy

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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

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Why People (Don't) Buy, Amitav Chakravarti, Manoj Thomas, Richard Storry

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Année de publication: 2015
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Titre: Why People (Don't) Buy
Langue: Anglais
Auteurs: Amitav Chakravarti, Manoj Thomas, Richard Storry
Éditeur: Palgrave Macmillan
Publié: 2015
Format: rigide
ISBN10: 1137466677
ISBN13: 9781137466679
Mots clés: Affaires et économie
Évaluation: 3,45 sur 5
Description: Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.