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"As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"--
Achat du livre
Social Selling, Tim Hughes
- Langue
- Année de publication
- 2016
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Très bon
- Prix
- 7,99 €
Modes de paiement
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