Words Matter

Auteurs

• Elizabeth Keating
• Sirkka L. Jarvenpaa

Paramètres

• 192 pages
• 7 heures de lecture

• Affaires et économie
• Commerce et vente
• Communication
• Gestion

En savoir plus sur le livre

A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. This book examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers.

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• Année de publication: 2016
• Reliure: (rigide)