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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
Achat du livre
Scenario planning : the link between future and strategy, Mats Lindgren, Hans Bandhold
- Langue
- Année de publication
- 2003
- Reliure
- (rigide),
- État du livre
- Bon
- Prix
- 3,59 €
Modes de paiement
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- Titre
- Scenario planning : the link between future and strategy
- Langue
- Anglais
- Auteurs
- Mats Lindgren, Hans Bandhold
- Éditeur
- Palgrave Macmillan
- Publié
- 2003
- Format
- rigide
- Pages
- 240
- ISBN10
- 0333993179
- ISBN13
- 9780333993170
- Séries
- Mots clés
- Commerce
- Évaluation
- 4,35 sur 5
- Description
- Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.