The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader

Auteurs

• W. Chan Kim

Paramètres

• 224 pages
• 8 heures de lecture

• Affaires et économie
• Commerce et vente

En savoir plus sur le livre

Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps

Achat du livre

• Année de publication: 2017
• Reliure: (souple)