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- 224pages
- 8 heures de lecture
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All too often, quality customer care is rare. Customers, particularly those with concerns and complaints, are viewed as a necessary evil rather than an essential resource without whose constant support businesses cannot survive. The book demonstrates the necessity of: Treating customers as the essential core of every business Being positive about customer problems to protect your customer base and minimise costs Using complaints as market research and as a way of converting complainants into supportersThis book takes a hands-on approach, illustrated by case studies. It highlights the value of good customer care and how it is essential to any successful business.
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One stop customer care, David Martin
- Langue
- Année de publication
- 1998
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- One stop customer care
- Langue
- Anglais
- Auteurs
- David Martin
- Publié
- 1998
- Format
- souple
- Pages
- 224
- ISBN10
- 186072065x
- ISBN13
- 9781860720659
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Gestion & Ressources humaines, Marketing et relations publiques, Comportement des consommateurs
- Description
- All too often, quality customer care is rare. Customers, particularly those with concerns and complaints, are viewed as a necessary evil rather than an essential resource without whose constant support businesses cannot survive. The book demonstrates the necessity of: Treating customers as the essential core of every business Being positive about customer problems to protect your customer base and minimise costs Using complaints as market research and as a way of converting complainants into supportersThis book takes a hands-on approach, illustrated by case studies. It highlights the value of good customer care and how it is essential to any successful business.