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- 249pages
- 9 heures de lecture
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Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
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Neuro Design, Darren Bridger
- Langue
- Année de publication
- 2017
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- Titre
- Neuro Design
- Langue
- Anglais
- Auteurs
- Darren Bridger
- Éditeur
- Kogan Page
- Publié
- 2017
- Format
- souple
- Pages
- 249
- ISBN10
- 0749478888
- ISBN13
- 9780749478889
- Séries
- Mots clés
- Nonfiction, Art / Culture, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Design, Marketing & Ventes
- Évaluation
- 4,2 sur 5
- Description
- Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.