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An important prerequisite for choosing the right marketing strategies and the preparation of the good marketing plans is that you have knowledge and information. Much information are collected using external data sources, but often have to conduct its own studies - market research. With this second volume of the series International Marketing and Sales focuses on the market review process and the essential elements of the collection of information is being reviewed - both primary and secondary data, qualitative and quantitative data, preparation of questionnaires and answer scales, data processing as well as a detailed explanation of the statistical methods and tools.
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Market Research and Statistics, Poul K. Faarup
- Langue
- Année de publication
- 2010
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