Fashion marketing communications

Auteurs

• Gaynor LeaGreenwood

Paramètres

• 192 pages
• 7 heures de lecture

• Affaires et économie
• Marketing et relations publiques
• Mode

En savoir plus sur le livre

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

Achat du livre

• Année de publication: 2013
• Reliure: (souple)