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Paramètres
- 694pages
- 25 heures de lecture
En savoir plus sur le livre
Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.
Achat du livre
Advertising, Thomas C. O. Guinn, Chris T. Allen, Richard J. Semenik
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (rigide)
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Modes de paiement
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- Titre
- Advertising
- Langue
- Anglais
- Publié
- 2000
- Format
- rigide
- Pages
- 694
- ISBN10
- 0324006616
- ISBN13
- 9780324006612
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,5 sur 5
- Description
- Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.