Corporate strategy. Resources and the scope of the firm

Auteurs

• David J. Collis
• Cynthia A. Montgomery

Paramètres

• Affaires & Gestion
• Commerce
• Marketing & Ventes
• Nonfiction

En savoir plus sur le livre

Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.

Achat du livre

• Année de publication: 1997
• Reliure: (rigide)