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Paramètres
- 727pages
- 26 heures de lecture
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This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.
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Sales force management, Gilbert A. Churchill
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Sales force management
- Langue
- Anglais
- Auteurs
- Gilbert A. Churchill
- Éditeur
- Irwin/McGraw-Hill
- Publié
- 2000
- Format
- rigide
- Pages
- 727
- ISBN10
- 0070275556
- ISBN13
- 9780070275553
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 5 sur 5
- Description
- This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.