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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
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The Manager's Guide to Distribution Channels, Linda Gorchels, Chuck West, Edward J. Marien
- Langue
- Année de publication
- 2004
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- (rigide)
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- Titre
- The Manager's Guide to Distribution Channels
- Langue
- Anglais
- Auteurs
- Linda Gorchels, Chuck West, Edward J. Marien
- Éditeur
- McGraw Hill Professional
- Publié
- 2004
- Format
- rigide
- Pages
- 320
- ISBN10
- 0071428682
- ISBN13
- 9780071428682
- Séries
- Évaluation
- 3,25 sur 5
- Description
- Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.