Introduction to Advertising Media

Auteurs

• Jim Surmanek

Paramètres

• 357 pages
• 13 heures de lecture

• Marketing et relations publiques

En savoir plus sur le livre

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.

Achat du livre

• Année de publication: 1993
• Reliure: (rigide)