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Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
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Introduction to Advertising Media, Jim Surmanek
- Langue
- Année de publication
- 1993
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 1,79 €
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