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This practical book covers all aspects of sales promotion, including cash refunds and rebates, ecological promotions, and budgeting for promotions. The author explores how sales promotions succeed, why some fail, and how to make your promotions work harder.
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Crackingjack!, Alan Toop
- Langue
- Année de publication
- 1994
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Crackingjack!
- Langue
- Anglais
- Auteurs
- Alan Toop
- Éditeur
- Ashgate Publishing Company
- Publié
- 1994
- Format
- souple
- Pages
- 176
- ISBN10
- 0566075881
- ISBN13
- 9780566075889
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- This practical book covers all aspects of sales promotion, including cash refunds and rebates, ecological promotions, and budgeting for promotions. The author explores how sales promotions succeed, why some fail, and how to make your promotions work harder.