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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .
Achat du livre
Electronic Commerce 2010, David A. King, Efraim Turbain, Ting-Peng Liang, Deborrah Turban, Jae Kyu Lee
- Langue
- Année de publication
- 2009
- Reliure
- (souple)
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- Titre
- Electronic Commerce 2010
- Sous-titre
- A Managerial Perspective
- Langue
- Anglais
- Éditeur
- Pearson
- Publié
- 2009
- Format
- souple
- Pages
- 968
- ISBN10
- 0137034652
- ISBN13
- 9780137034659
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Technologie, Marketing & Ventes
- Évaluation
- 4,85 sur 5
- Description
- For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .