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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .
Achat du livre
Electronic Commerce 2010, David A. King, Efraim Turban, Hyun-Jae Lee, Ting-Peng Liang, Deborrah Turban
- Langue
- Année de publication
- 2009,
- État du livre
- Bon
- Prix
- 1,79 €
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