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- 288pages
- 11 heures de lecture
En savoir plus sur le livre
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
Achat du livre
The DNA of Customer Experience, Colin Shaw
- Langue
- Année de publication
- 2007
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- (rigide)
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- Titre
- The DNA of Customer Experience
- Langue
- Anglais
- Auteurs
- Colin Shaw
- Éditeur
- Palgrave Macmillan
- Publié
- 2007
- Format
- rigide
- Pages
- 288
- ISBN10
- 0230500005
- ISBN13
- 9780230500006
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,8 sur 5
- Description
- As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.