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Paramètres
- 240pages
- 9 heures de lecture
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Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).
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The Advertising Effect, Adam Ferrier
- Langue
- Année de publication
- 2014
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The Advertising Effect
- Langue
- Anglais
- Auteurs
- Adam Ferrier
- Éditeur
- Oxford University Press, USA
- Publié
- 2014
- Format
- souple
- Pages
- 240
- ISBN10
- 0195593928
- ISBN13
- 9780195593921
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Marketing & Ventes
- Évaluation
- 4,25 sur 5
- Description
- Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).