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European business and marketing

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Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base

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European business and marketing, Phil Harris, Frank McDonald

Langue
Année de publication
2004
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Titre
European business and marketing
Langue
Anglais
Éditeur
SAGE
Publié
2004
Format
rigide
Pages
336
ISBN10
0761966048
ISBN13
9780761966043
Séries
Description
Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base