The Unfair Advantage. Sell with NLP!

Auteurs

• Duane Lakin

Paramètres

• 167 pages
• 6 heures de lecture

• Marketing et relations publiques
• Motivation et développement personnel

En savoir plus sur le livre

The Unfair Advantage is a "workshop-in-a-workbook." It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes "how-to" ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England.

Achat du livre

• Année de publication: 2000
• Reliure: (souple)