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- 222pages
- 8 heures de lecture
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Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
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The Brandgym, David Taylor
- Langue
- Année de publication
- 2003
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- (rigide)
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- Titre
- The Brandgym
- Langue
- Anglais
- Auteurs
- David Taylor
- Éditeur
- John Wiley & Sons
- Publié
- 2003
- Format
- rigide
- Pages
- 222
- ISBN10
- 0470847107
- ISBN13
- 9780470847107
- Séries
- Évaluation
- 4,15 sur 5
- Description
- Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.