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Smart Globalization is a collection of innovative insights on global strategy, originally published in the MIT Sloan Management Review. The book's core idea is that globalization presents both opportunities and challenges. While firms can benefit from accessing larger markets, achieving cost efficiencies, and gaining new ideas, they also face increased diversity, complexity, and uncertainty. The way managers tackle these challenges is crucial in determining whether globalization results in a competitive advantage or disadvantage, ultimately affecting the company's strength. "Smart" globalization refers to the ability to harness benefits while mitigating costs and risks. The contributors to this work are experts in crafting successful global strategies and building effective networks, including notable figures such as David J. Arnold, Christopher A. Bartlett, and Sumantra Ghoshal, among others. Their collective expertise provides valuable guidance for navigating the complexities of globalization in today's business landscape.
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Smart Globalization, Anil K. Gupta
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- Année de publication
- 2003
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