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The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo!, Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.
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The Quest for Global Dominance, Vijay Govindarajan, Anil K. Gupta
- Langue
- Année de publication
- 2001
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 9,99 €
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- Titre
- The Quest for Global Dominance
- Langue
- Anglais
- Auteurs
- Vijay Govindarajan, Anil K. Gupta
- Éditeur
- Jossey-Bass
- Publié
- 2001
- Format
- rigide
- Pages
- 320
- ISBN10
- 0787957216
- ISBN13
- 9780787957216
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,7 sur 5
- Description
- The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo!, Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.