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The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
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Hitting the Sweet Spot, Lisa Fortini-Campbell
- Langue
- Année de publication
- 2001
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Hitting the Sweet Spot
- Langue
- Anglais
- Auteurs
- Lisa Fortini-Campbell
- Éditeur
- Copy Workshop
- Publié
- 2001
- Format
- souple
- ISBN10
- 1887229094
- ISBN13
- 9781887229098
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,65 sur 5
- Description
- The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.