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This is a practical introduction to advertising for small businesses where budgets may be limited but sales vital in an increasingly competitive environment. The book includes: the principles of advertising; advertising strategy; classified advertisements; display advertising; sales letters; direct response; other forms of advertising; point-of-sale and exhibitions; sales promotions; recruitment advertising; and public relations.
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Advertising for the Small Business, Nick Daws
- Langue
- Année de publication
- 1996
- product-detail.submit-box.info.binding
- (souple)
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