Épuisé
Paramètres
- 288pages
- 11 heures de lecture
En savoir plus sur le livre
This is a practical introduction to advertising for small businesses where budgets may be limited but sales vital in an increasingly competitive environment. The book includes: the principles of advertising; advertising strategy; classified advertisements; display advertising; sales letters; direct response; other forms of advertising; point-of-sale and exhibitions; sales promotions; recruitment advertising; and public relations.
Achat du livre
Advertising for the Small Business, Nick Daws
- Langue
- Année de publication
- 1996
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .
- Titre
- Advertising for the Small Business
- Langue
- Anglais
- Auteurs
- Nick Daws
- Éditeur
- Otter Publications
- Publié
- 1996
- Format
- souple
- Pages
- 288
- ISBN10
- 1899053085
- ISBN13
- 9781899053087
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Marketing & Ventes, Entrepreneuriat
- Description
- This is a practical introduction to advertising for small businesses where budgets may be limited but sales vital in an increasingly competitive environment. The book includes: the principles of advertising; advertising strategy; classified advertisements; display advertising; sales letters; direct response; other forms of advertising; point-of-sale and exhibitions; sales promotions; recruitment advertising; and public relations.