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What's bigger than the internet? It's mobile devices, which have become essential to daily life and transformed society in profound ways. In this exploration, B. Bonin Bough, a leader in digital marketing, delves into the impact of mobile devices and digital communication on individuals, businesses, and society. Drawing insights from industry giants like Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough reveals how mobile technology is reshaping our experiences and behaviors. Key themes include the newfound consumer control over shopping, the unexpected revival of language through texting, and the role of parents in managing device use. He discusses how our relationship with politicians has evolved positively and how cell phones enhance our interactions with the world around us. Additionally, mobile devices are empowering us to monitor and improve our personal health. This engaging and humorous examination challenges conventional thinking about our mobile society, influencing how we behave, learn, parent, date, eat, and interact with our surroundings. Readers are invited to engage directly by texting Bough with their thoughts on the book's questions, potentially unlocking exclusive deals. Standard carrier rates apply, and opting out is easy.
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Txt Me, B. Bonin Bough
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- Année de publication
- 2016
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