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Total Customer Satisfaction

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Provides practical information on devising service strategies with research narrative. The book is based on the activities of 55 European companies with an excellent reputation for customer service. It also offers a methodology for measuring the level of customer service.

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Total Customer Satisfaction, Jacques Horovitz, Michele Jurgens-Panak

Langue
Année de publication
1992
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Titre
Total Customer Satisfaction
Langue
Anglais
Éditeur
Pitman
Publié
1992
Format
rigide
Pages
320
ISBN10
0273034472
ISBN13
9780273034476
Séries
Évaluation
5 sur 5
Description
Provides practical information on devising service strategies with research narrative. The book is based on the activities of 55 European companies with an excellent reputation for customer service. It also offers a methodology for measuring the level of customer service.