Total Customer Satisfaction

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Provides practical information on devising service strategies with research narrative. The book is based on the activities of 55 European companies with an excellent reputation for customer service. It also offers a methodology for measuring the level of customer service.

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Total Customer Satisfaction, Jacques Horovitz, Michele Jurgens-Panak

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Année de publication: 1992

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Titre: Total Customer Satisfaction
Langue: Anglais
Auteurs: Jacques Horovitz, Michele Jurgens-Panak
Éditeur: Pitman
Publié: 1992
ISBN10: 0273034472
ISBN13: 9780273034476
Mots clés: Manuels, Affaires et économie, Autres manuels scolaires
Évaluation: 5 sur 5
Description: Provides practical information on devising service strategies with research narrative. The book is based on the activities of 55 European companies with an excellent reputation for customer service. It also offers a methodology for measuring the level of customer service.