Épuisé
En savoir plus sur le livre
With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.
Achat du livre
Environnement Produits - Products Environment, Thierry Petit, Eric Rabiller, Armelle Claudé
- Langue
- Année de publication
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .
- Titre
- Environnement Produits - Products Environment
- Langue
- Anglais, Français
- Auteurs
- Thierry Petit, Eric Rabiller, Armelle Claudé
- Format
- souple
- Pages
- 96
- ISBN10
- 2909617491
- ISBN13
- 9782909617497
- Séries
- Mots clés
- Nonfiction, Art / Culture, Thématique de la mode, Mode
- Description
- With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.