Driving Digital Strategy

Auteurs

• Sunil Gupta

Paramètres

• Pages: 267 pages
• Temps de lecture: 10 heures

• Affaires et économie
• Commerce et vente
• Gestion
• Nonfiction
• Technologie et techniques

En savoir plus sur le livre

Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management

Achat du livre

• Année de publication: 2018
• Reliure: (rigide)