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The Effortless Experience

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Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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The Effortless Experience, Matthew Dixon, Nicholas Toman, Nick Toman, Rick DeLisi

Langue
Année de publication
2013
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(souple),
État du livre
Très bon
Prix
2,79 €

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3,9
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Titre
The Effortless Experience
Langue
Anglais
Publié
2013
Format
souple
Pages
256
ISBN10
024100330X
ISBN13
9780241003305
Séries
Évaluation
3,9 sur 5
Description
Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.