Exactement cet exemplaire ira dans le panier
En savoir plus sur le livre
For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
Achat du livre
Kleppner's Advertising Procedure, Karen Whitehill King, Tom Reichert, W. Ronald Lane
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 1,99 €
Modes de paiement
Personne n'a encore évalué .