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- 248pages
- 9 heures de lecture
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Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
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The psychology of price, Leigh Caldwell
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- The psychology of price
- Langue
- Anglais
- Auteurs
- Leigh Caldwell
- Éditeur
- Crimson
- Publié
- 2012
- Format
- souple
- Pages
- 248
- ISBN10
- 1780590075
- ISBN13
- 9781780590073
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.