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This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analyzing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace.
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Key account management : the definitive guide., Malcolm McDonald, Diana Woodburn, Malcolm. Key customers McDonald
- Langue
- Année de publication
- 2007
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- (souple)
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- Titre
- Key account management : the definitive guide.
- Langue
- Anglais
- Éditeur
- Butterworth-Heinemann
- Publié
- 2007
- Format
- souple
- Pages
- 389
- ISBN10
- 0750662468
- ISBN13
- 9780750662468
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 3,8 sur 5
- Description
- This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analyzing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace.