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Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.
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Key account management in a week, Grant Stewart
- Langue
- Année de publication
- 2003
- Reliure
- (souple)
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- Titre
- Key account management in a week
- Langue
- Anglais
- Auteurs
- Grant Stewart
- Éditeur
- Hodder & Stoughton
- Publié
- 2003
- Format
- souple
- Pages
- 96
- ISBN10
- 0340857943
- ISBN13
- 9780340857946
- Séries
- Catégories
- Mots clés
- Commerce
- Description
- Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.