Connected marketing : the viral, buzz and word of mouth revolution

Auteurs

• Justin Kirby
• Paul Marsden
• Emanuel Rosen

Paramètres

• Marketing & Ventes
• Marketing et relations publiques

En savoir plus sur le livre

"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--BOOK JACKET.

Achat du livre

• Année de publication: 2006