Content Marketing

Auteurs

• Rebecca Lieb

Paramètres

• Pages: 217 pages
• Temps de lecture: 8 heures

• Affaires et économie
• Commerce et vente
• Nonfiction

En savoir plus sur le livre

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).

Achat du livre

• Année de publication: 2011