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The Jobs to Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
Auteurs
Paramètres
- 320pages
- 12 heures de lecture
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<p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>
Achat du livre
The Jobs to Be Done Playbook, James Kalbach, Michael Schrage
- Langue
- Année de publication
- 2020
- Reliure
- (souple),
- État du livre
- Très bon
- Prix
- 17,39 €
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- Titre
- The Jobs to Be Done Playbook
- Sous-titre
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Langue
- Anglais
- Auteurs
- James Kalbach, Michael Schrage
- Éditeur
- Two Waves Books
- Publié
- 2020
- Format
- souple
- Pages
- 320
- ISBN10
- 1933820683
- ISBN13
- 9781933820682
- Séries
- Catégories
- Mots clés
- Commerce, Art, Science, Technologie, Éducation, système scolaire, Leadership, Recherche, Motivation, Stratégie, Innovation, Aspects sociaux, Cadre
- Description
- <p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>