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Practical Marketing Planning
Auteurs
Paramètres
- 292pages
- 11 heures de lecture
En savoir plus sur le livre
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.
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Practical Marketing Planning, John Cooper, Peter Lane
- Langue
- Année de publication
- 1997
- Reliure
- (souple)
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- Titre
- Practical Marketing Planning
- Langue
- Anglais
- Auteurs
- John Cooper, Peter Lane
- Éditeur
- Palgrave Macmillan
- Publié
- 1997
- Format
- souple
- Pages
- 292
- ISBN10
- 0333679083
- ISBN13
- 9780333679081
- Séries
- Catégories
- Description
- This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.