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Viay Kumar Springer Texts in Business and Economics: Customer Relationship Management

Springer Texts in Business and Economics: Customer Relationship Management

Concept, Strategy, and Tools - Second Edition

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379pages
14 heures de lecture

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This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.

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Springer Texts in Business and Economics: Customer Relationship Management, Viay Kumar, Werner Reinartz

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Année de publication: 2012
Reliure: (souple),
État du livre: Bon
Prix: 6,09 €

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Titre: Springer Texts in Business and Economics: Customer Relationship Management
Sous-titre: Concept, Strategy, and Tools - Second Edition
Langue: Anglais
Auteurs: Viay Kumar, Werner Reinartz
Éditeur: Springer
Publié: 2012
Format: souple
Pages: 379
ISBN10: 364220130X
ISBN13: 9783642201301
Séries
Catégories: Fiction
Nonfiction Sciences sociales Droit
Nonfiction Affaires & Gestion Économie
Nonfiction Affaires & Gestion Gestion & Ressources humaines
Mots clés: Commerce, Marketing et relations publiques, Europe de l'Ouest
Description: This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.