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Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
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Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
Achat du livre
Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing, Robert W. Palmatier
- Langue
- Année de publication
- 2008
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 16,99 €
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- Titre
- Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
- Langue
- Anglais
- Auteurs
- Robert W. Palmatier
- Éditeur
- Marketing Science Institute
- Publié
- 2008
- Format
- souple
- Pages
- 142
- ISBN10
- 0965711498
- ISBN13
- 9780965711494
- Séries
- Mots clés
- Commerce
- Description
- Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.