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Corporate Strategy
A Resource Based Approach
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Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.
Achat du livre
Corporate Strategy, David J. Collis, Cynthia A. Montgomery
- Langue
- Année de publication
- 1997
- Reliure
- (souple),
- État du livre
- Très bon
- Prix
- 6,49 €
Modes de paiement
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- Titre
- Corporate Strategy
- Sous-titre
- A Resource Based Approach
- Langue
- Anglais
- Auteurs
- David J. Collis, Cynthia A. Montgomery
- Éditeur
- McGraw-Hill/Irwin
- Publié
- 1997
- Format
- souple
- Pages
- 240
- ISBN10
- 0072895438
- ISBN13
- 9780072895438
- Séries
- Catégories
- Mots clés
- Commerce
- Description
- Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.