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Drawing on the work of some of the world's most talented, innovative, and creative brand and product designers, this book offers a visual showcase of how design can be used to create brand awareness that speaks directly to consumers. Each project highlights the evolution of the brand identity from initial idea to finished product.

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Ultimate Branding, Josep Mari a. Minguet, Patricia Nunes Martínez

Langue
Année de publication
2014
Reliure
(souple)
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Titre
Ultimate Branding
Langue
Anglais
Éditeur
Monsa
Publié
2014
Format
souple
Pages
192
ISBN10
8415829418
ISBN13
9788415829416
Séries
Description
Drawing on the work of some of the world's most talented, innovative, and creative brand and product designers, this book offers a visual showcase of how design can be used to create brand awareness that speaks directly to consumers. Each project highlights the evolution of the brand identity from initial idea to finished product.