The Microsoft Way
Real Story of How Bill Gates Outsmarts the Competition
Auteurs
Paramètres
- 336pages
- 12 heures de lecture
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Multimedia behemoth, $75 billion rated 'world power', popular target for a variety of alleged evils from legal trickery to 'brute force' marketing? Or nothing more than a benevolent organisation instrumental at ushering in the IT revolution while making a bit of money along the way? What IS the Microsoft way? Drawing on company archives and interviews with its leaders - including Bill Gates himself - business historian Randall Stross tells how Microsoft grew, and, for the first time, puts its story into the context of American history since the days of Henry Ford and Thomas Edison. Examining the corporation's business practices, MICROSOFT WAY sheds fascinating light on this remarkable company, finding the roots of its success not in predatory marketing techniques, but in staying eager for intelligent employees, bright ideas and responsive markets.
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The Microsoft Way, Randall E. Stross
- Langue
- Année de publication
- 1998
- Reliure
- (souple)
Modes de paiement
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- Titre
- The Microsoft Way
- Sous-titre
- Real Story of How Bill Gates Outsmarts the Competition
- Langue
- Anglais
- Auteurs
- Randall E. Stross
- Éditeur
- Time Warner Paperbacks
- Publié
- 1998
- Format
- souple
- Pages
- 336
- ISBN10
- 0751521612
- ISBN13
- 9780751521610
- Séries
- Catégories
- Mots clés
- Thème historique, Commerce, États-Unis, Technologie, Histoire sociale, Aspects sociaux
- Description
- Multimedia behemoth, $75 billion rated 'world power', popular target for a variety of alleged evils from legal trickery to 'brute force' marketing? Or nothing more than a benevolent organisation instrumental at ushering in the IT revolution while making a bit of money along the way? What IS the Microsoft way? Drawing on company archives and interviews with its leaders - including Bill Gates himself - business historian Randall Stross tells how Microsoft grew, and, for the first time, puts its story into the context of American history since the days of Henry Ford and Thomas Edison. Examining the corporation's business practices, MICROSOFT WAY sheds fascinating light on this remarkable company, finding the roots of its success not in predatory marketing techniques, but in staying eager for intelligent employees, bright ideas and responsive markets.